Neil Devine | Graphic Design
About Neil Devine

Graduating with distinction from the Faculty of Visual Communication Design, U of A, Neil has worked for over 10+ years helping clients relay their messages in the most effective and creative ways possible.

After moving to Calgary in the late 90's, Neil worked for over 6 years with Critical Mass with respected brands such as Nike, Mercedes-Benz, Saab, Dell & Home Depot. He had the opportunity during his tenure at CM to spend over a year in Sweden working directly with Saab, advising and executing on their online strategy and visual identity.

Moving into a freelance design role, Neil worked closely with start-ups, large companies & not-for-profit groups alike such as Cambrian House, Alberta Environment, Mayfair Diagnostics, Six Degrees and many others. He is recognized for his ability to meld form and function, ensuring everything he works on is both visually enticing and usable.

In 2008 Neil co-founded Good & Worthy Design Inc., a small boutique design agency that specialized in brand and online experiences. Two years later, Good & Worthy merged with Brainstorm, a video production company. Their new company, Freshwater Creative, offers a unique mix of traditional brand and identity, web design and online expertise, and video creation from writing, shooting, editing, and post production.

Professional Experience

Creative Director, Founding Partner. Freshwater Creative. 2010 - Present.
+ provide a seamless merger experience by creating brand, marketing materials, culture, and process for a new team.
+ providing creative direction from initial concepts to launch and beyond of large scale web sites

Creative Director, Founding Partner. Good and Worthy Design Inc. 2008 - 2010.
+ as a founding partner, I helped build a brand, team, and client base for our new venture
+ providing creative direction and managing design and web development teams

Sr. Art Director. Damashek Consulting. 2006 - 2010.
+ maintaining consistency of design amongst a team of designers, developers, and 3rd party vendors
+ providing direction from initial concepts to launch and beyond of large scale web sites

Art Director / Principal. Neil Devine Design. 2002 - Present.
+ designing a variety of projects, including campaigns (both small and large scale) and web sites
+ managing the business side of design: new business development, project management, client relationships

Senior Designer. Critical Mass, Calgary, AB. 1999 - 2001. 2002 - 2005.
+ creating, adapting, and maintaining designs for large scale web sites such as Mercedes-Benz USA and Dell
+ learning information architecture and developing a more human-centered design
+ designing single online ads as well as large campaigns

Designer. Large Medium AB, Stockholm, Sweden. 2001 - 2002.
+ working chiefly with the Saab brand, evolving it and conforming to its boundaries
+ working with multiple languages and producing global solutions
+ developing a love of clean, functional Scandinavian design

Designer. U of A Student's Union, Edmonton. 1998 - 1999.
+ creating print ads for the student newspaper
+ creating print campaigns for university events


+ usability, information design, marketing
+ works efficiently and creatively in team situations
+ creative, reliable, hard working, quick to learn.
+ computer literate with strong Illustrator and Photoshop skills
+ competent with PageMaker and Premiere, basic Quark, Flash, HTML skills


Bachelor of Design Degree (with Distinction)
University of Alberta, Class of 1999.
This four year program was a balance of practical design skills and critical theory. Courses focused on providing an understanding of the visual elements of communication, as well as creating an awareness of higher level issues such as social responsibility and cultural impact. I specialized in visual communication design, typography, and photography, with some printmaking classes as well. In addition to the core art and design classes, a variety of courses in the humanities helped provide a more holistic view towards design (and life).


Department of Art and Design Awards for Excellence in Graphic Design.
University of Alberta, 1997.


Alberta Environment
Alberta Recycling Management Authority
Icon Orthodontics
TC Hunter
Calgary Health Region: TNT
Ideas & Results
Six Degrees
Visual Data
Radiology Consulting Associates
Mayfair Diagnostics
Calgary Smiles
Cambrian House


Critical Mass
Damashek Consulting
Material Insight
nForm User Experience